How long should product titles be?
The optimal length for your product title is between 20-70 characters. On the other hand, you don't want to make your product titles too long because it looks spammy. It's like Goldilocks and three Bears, You want a product title that is “just right.”
How do you structure a product title in Google Shopping?
Here are some recommended title structures that can be used as templates: Brand + Product Type + Color + Material. Brand + Size (length, width, height) + Product Type + Color. Material + Product Type + Color + Brand.