Itqualityassurance
- What is brand perception examples?
- What is a brand perception?
- What is an example of customer perception?
What is brand perception examples?
A person who wears Nike shoes usually won't be caught in Adidas kicks. And you probably won't find Coca-Cola and Pepsi in the same fridge. Companies that understand brand perception use this information to develop brand equity.
What is a brand perception?
Brand perception defines what consumers think your brand, your products and your services represent. It's how your brand makes them feel. Brand perception is much more than just an opinion. It's a feeling, often one that people subconsciously have, towards your brand.
What is an example of customer perception?
Customer perception is also important to determine the kind of image a brand wants to build. For example, when a retail clothing store has displayed clothes on crowded racks using low-quality plastic hangers, customers get a perception that it is a low-quality brand.
