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- What is competitive benchmarking in UX?
- Why Competitive analysis is important in UX design?
- What is benchmarking in design thinking?
What is competitive benchmarking in UX?
UX benchmarking is the process of evaluating a product or service's user experience by using metrics to gauge its relative performance against a meaningful standard. These metrics are usually collected using quantitative usability testing, analytics, or surveys.
Why Competitive analysis is important in UX design?
A competitor analysis allows UX designers to find out if there are any gaps in the market. For example, through your research, you may discover a feature that your competitors' products do not have. Imagine you identify a feature that would help an underserved market, let us say students in this case.
What is benchmarking in design thinking?
Benchmarking is a tool to improve product design and user experience based on your competitors and similar products. Don't forget to prioritize your product strategies through the insights generated from the analyses. This is where the fundamental purpose of competitor analysis in UX Design resides.
