What is a UX scorecard?
The UX Scorecard is a way for us to identify and score the usability of an experience in our product based on a set of heuristics. We use UX Scorecards to gain an understanding of how a user interacts with our product and to quickly spot opportunities for improvement.
Why UX benchmarking is important?
UX benchmarking is crucial for identifying areas for improvement and achieving product goals. Benchmarks give design teams a baseline from industry standards, competitors, or previous performance to improve a digital product's user experience.